men wear luxury watch on hand

Timing the Pre-Owned Watch Market

The pre-owned luxury watch market has evolved from shadowy dealer networks to a $24.38 billion global industry. While growth projections vary by analyst, ranging from $42-$48 billion by 2030, all major research firms predict strong double-digit compound annual growth rates (Grand View Research, McKinsey, BCG)....
luxury watch box complete set

Where has this watch been?

In high-stakes collecting, that single question can add or erase thousands of dollars. Provenance is the paper trail and physical evidence that answers it. Complete sets (box, papers, spare links, hang tags, even the original sales receipt) form the most persuasive chapter of that story....
octa diagonal dial luxury watch

AP Prices in 2025. Are We Finally Back to Reality?

After three years of significant correction, the North American secondary market for Audemars Piguet watches appears to have found its footing in 2025. For those of us who've watched this space closely, the numbers tell a story of market maturation that's worth examining in detail. The...
Rolex submariner 300m

28% Tax on Your Rolex? How to Keep the Other 72% in 2025

The Illusion of Gross Profit Michael, an investment banker in New York, proudly sold his Rolex Submariner for $38,000 after purchasing it for $18,000 three years ago. On paper: a clean $20,000 profit. His actual take-home after the 28% collectibles tax, sales platform fees, authentication costs,...
watch collection hublot

What Really Drives Value in Watch Collecting?

Beyond brand recognition, long-term value in timepieces is shaped by several interdependent factors:Rarity & Limited Production – Scarcity often fuels appreciation. Discontinued references and low-production runs tend to outperform mass-market models over time.Condition & Provenance – A full set (box, papers, original components) significantly enhances...
Luxury Watch Collectors

Dollar’s Decline: What It Means for Luxury Watch Collectors

After analyzing trends across our inventory and consulting with industry partners, I wanted to share my perspective on what this means for collectors, dealers, and the broader market. The currency effect is real. And it's significant! Let's be clear: what we're seeing isn't just normal market fluctuation. The...
Luxury Watch Market Outlook: 2025–2030

Luxury Watch Market Outlook: 2025–2030

The global luxury watch market is projected to grow from $54.31B in 2025 to $72.13B by 2030. But here’s the nuance:Growth doesn’t mean guaranteed appreciation for every watch.After the post-2022 market correction, some models dropped 20–30% from peak values. Factors like economic uncertainty, evolving consumer...