The global luxury watch market is projected to grow from $54.31B in 2025 to $72.13B by 2030. But here’s the nuance:
Growth doesn’t mean guaranteed appreciation for every watch.

After the post-2022 market correction, some models dropped 20–30% from peak values. Factors like economic uncertainty, evolving consumer priorities, and smartwatch adoption continue to reshape the collecting landscape.

Yet the secondary market remains resilient — currently valued at $24B, fueled by limited production from Rolex, Patek Philippe, and Audemars Piguet and persistent global demand.

WatchBox co-founder Liam Wee Tay notes the secondary market has expanded from $5B in 2017 to $20B today — highlighting growing interest in investment-grade timepieces.

This is a fascinating time for both investors and collectors to navigate the market with strategy and context.