For collectors and investors alike, luxury watches hold a special place.
They represent craftsmanship, heritage, and, for some collectors, an alternative asset class.

However, positioning them solely as “strategic assets” risks overstating their financial reliability. Let’s be clear—while some timepieces have proven to be strong investments, the market is not without risks. Prices fluctuate, trends shift, and speculation can lead to volatility.

While historical performance data showcases strong appreciation trends, the market is far from immune to corrections and volatility, as evidenced by the post-2022 downturn, where many sought-after models depreciated between 20-30%. A balanced approach to collecting considers both financial potential and intrinsic value. A smart approach requires a balance of passion, knowledge, and strategic decision-making.

If you’re navigating the watch market or considering adding to your collection, feel free to connect — let’s talk watches.