28Jul
02Jul
What Your Watch Really Says About You?
The watch industry has sold us a compelling narrative. Your timepiece, they suggest, is a window into your soul. Buy a pilot's watch? You're an adventurer. Wear a dress watch? You appreciate refinement. Sport a limited edition? You're a maverick. Marcus Collins' artifact theory provides intellectual...
02Jul
AP Prices in 2025. Are We Finally Back to Reality?
After three years of significant correction, the North American secondary market for Audemars Piguet watches appears to have found its footing in 2025. For those of us who've watched this space closely, the numbers tell a story of market maturation that's worth examining in detail. The...
05Jun
How often do you REALLY service your Panerai?
Been diving deep into GMT maintenance lately after comparing notes with several watchmakers and long-time owners. Some of what I learned surprised me, so I figured I'd share in case it helps anyone else. Service intervals - what I'm finding The official recommendation is inspection every 2...
22May
The Remarkable Transformation of Panerai Watches. From Military Secret to Luxury Icon.
Would you believe one of today's most coveted luxury watch brands was once a classified military tool so secret that most watch enthusiasts had never heard of it until the 1990s? Few stories in the luxury watch industry are as compelling as Panerai's transformation from a...
21May
The Ongoing Steel Sports-Watch Revolution of the Audemars Piguet Royal Oak Offshore Diver
Fifty-three years ago, eight exposed screws on a stainless-steel bezel rewired the luxury watch industry.That 1972 Royal Oak proved a steel sports watch could command precious-metal prices—and win. Today, its deep-sea descendant, the Audemars Piguet Royal Oak Offshore Diver, carries that revolution into uncharted water....
20May
28% Tax on Your Rolex? How to Keep the Other 72% in 2025
The Illusion of Gross Profit Michael, an investment banker in New York, proudly sold his Rolex Submariner for $38,000 after purchasing it for $18,000 three years ago. On paper: a clean $20,000 profit. His actual take-home after the 28% collectibles tax, sales platform fees, authentication costs,...
07May
How the $87.50 Pilot’s Watch Became a $30,000 Collector’s Investment.
The History of Breitling Navitimer The Flight Calculator That Defined Pilot Watches With modern flight computers and GPS navigation, it can be difficult to imagine a time when pilots relied on mechanical wristwatches to perform critical calculations. Yet for decades, the Breitling Navitimer stood as the ultimate...
06May
How to Identify Luxury Watches That Will Hold Their Value: The Ultimate Investment Guide
Did you know most luxury watches lose 20–50% of their value immediately after purchase, but a handful of iconic models have skyrocketed 300% or more in just ten years? With traditional investments showing unpredictable returns, savvy collectors increasingly turn to luxury watches, doubling as elegant timepieces...
05May